Archive for June, 2010

Ezine Marketing: Landing Page Success Tips

June 30, 2010
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Ezine Marketing: Landing Page Success Tips

Also known as the “name squeeze page” or “lead capture page”, you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method.

The following are tips in creating a successful landing page that converts visitors into subscribers on a very huge percentage.

Success Tip 1: Offer a freebie in exchange for your visitor’s email address. I very much endorse this method of building your mailing list. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address.

Success Tip 2: The landing page must be written professionally. When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.

Success Tip 3: Other than your opt-in form and perhaps important disclaimers and terms, there shouldn’t be any other links on your landing page.

Success Tip 4: Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.

As a final reminder and conclusion, in order to build trust, you can include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer.

Nicholas Tan has been involved in Article Writing, providing Free Articles, Internet Marketing, SEO, Adwords, & Adsense for more than 5 years and designs and develops websites. Submit your free articles and get your articles noticed! Get your Free Articles here! Submit Articles! We provide free articles and information. Check us out at Free Articles!

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Ezine Marketing: Making Money From Selling Advertising Space

June 29, 2010
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Ezine Marketing: Making Money From Selling Advertising Space

If you would observe the company that delivers the daily paper to your doorstep for a business case study, you will come to learn that the newspaper publisher hires reporters, writers and other important staff to create the contents and deliver the papers to their readers.

In addition to the above mention, the publisher has to invest regularly in heavy duty machinery and tons of papers in printing tons of newspapers on a daily basis.

And in order to ensure that the newspapers are delivered on time, the publisher appoints agents at every part of the covered territory.

So, how does the newspaper company make money? It is obvious that selling a copy of the papers at less than a dollar would not even be able to even fund the operations.

The answer? Selling advertising spaces! You have definitely seen lots of advertisements in the newspaper. The publisher simply sells advertising space in the papers to advertisers who want to leverage their advertising efforts on the paper’s high readership.

On the same analogy, you can make money the exact way from your newsletter: simply by selling advertising space to prospective advertisers!

If your mailing list size exceeds 1,000 (5,000 is recommended) subscribers and beyond, you can start selling advertising space for say, .00 per sponsor ad.

In this manner, you turn every issue you send out to your subscribers into a profit-pulling device. And since there is virtually no end to the stream of advertisers as products, services and businesses are cropping every single day in every industry imaginable, so are your money making opportunities.

Nicholas Tan has been involved in Article Writing, providing Free Articles, Internet Marketing, SEO, Adwords, & Adsense for more than 5 years and designs and develops websites. Submit your free articles and get your articles noticed! Get your Free Articles here! Submit Articles! We provide free articles and information. Check us out at Free Articles!

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Increase Your Website Traffic With Ezine Marketing

June 28, 2010
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Increase Your Website Traffic With Ezine Marketing

You’ve probably seen them advertised or subscribed to a few. E-zines seem to be sweeping the Internet and filling mailboxes. Maybe you’ve thought about creating your own for your site, but decided against it for any number of reasons. Maybe you didn’t see how e-zine marketing could help. Maybe you decided that maintaining an e-zine would be too much work. Maybe you didn’t think anyone would pay to subscribe, and why go through all that work for free? Well, here are some responses to your excuses.

E-ZINE MARKETING WON’T BOOST SITE TRAFFIC.

You’ve probably got repeat users on your site; those dedicated few who check up on you everyday to read any new posts no matter what. Obviously an e-zine won’t make them come back more frequently. They already visit every day! How much more do you want them to view your site?

Then you’ve probably got those people who check you out once in awhile when they think of it. Those people might only visit the site once a month. What if they had subscribed to your e-zine because they liked your site so much and received it in their mailbox once a week? Wouldn’t that remind them to go visit the site more?

And what about that one time user who came to your site, loved it, and then suffered from a minor head injury and partial amnesia and forgot all about your site. No traffic from this person. But what if they had subscribed to your e-zine? The reminder would be sitting in their mailbox, which they had stored the username and password for in case they did succumb to partial amnesia, and they would once again be able to visit your site. And who knows? Maybe visiting your site could trigger all of their memories to return. You’d be seen as the hero you are, all thanks to an e-zine.

And if you simply mail out the password to subscribers and have the e-zine posted on your site, then every time a subscriber reads the e-zine, they add one more hit to the site.

E-zines are a regular reminder to Internet users that your site is still around and worth checking out.

AN E-ZINE WON’T MAKE ME ANY MONEY AND ISN’T WORTH MY TIME.

Oh contraire. E-zine marketing can and does produce revenue. Ignore the fact that in the last section I showed you how e-zines increase site traffic and thus revenue. Think for a moment about affiliate marketing. What if you place some of your affiliate marketing links within the e-zine? By doing that you are sending your revenue generators directly to mailboxes instead of being forced to wait for consumers to come to you!

Also, who said that the e-zine has to be free, or that you can’t have an upgraded e-zine available for a small fee? The upgraded version could have extra articles, more frequency or other nifty features that people would be dying to pay for. If people like what you have to say, then they will be willing to pay for it.

AN E-ZINE WOULD BE TOO HARD TO PRODUCE

As with so many things on the Internet, you have to remember that you’re not alone. There is an entire market out there of people whose job it is to help you market online, and e-zine marketing is no different. There are websites out there that you can buy articles from to post and sites devoted to writers trying to find freelance jobs just like writing for your e-zine. Programs can be downloaded to help you with your formatting, and contact lists in e-mail programs make mass mailing a cinch.

I am not saying that creating an e-zine will be as easy as eating a sandwich, but it can be done without an obscene amount of work. The benefits are absolutely worth the cost in time or money. In today’s Internet, e-zine marketing is a tool that cannot be ignored.

For tips on benefits of spinning and benefits of turmeric, visit the What Are Its Benefits website.

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Ezine Marketing – Get Subscribers

June 27, 2010
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Ezine Marketing – Get Subscribers

Nowadays there are a lot of people that begin to work from home on line and after building their website they start an Ezine as well. The question that many of them ask is how come they don’t get more subscribers for their newsletter.

I’m going to talk to you about a few things you can do to get people to subscribe to your newsletter.

A good start would be getting your Ezine listed on as many newsletter directories as possible. So start submitting your newsletter to these directories even though you might think this is time consuming. If you really don’t have the time to stay and submit your newsletter to Ezine directories you can always try newsletter submission services.

I recommend you go to Google, type in “Ezine Directory” and start submitting.

If you want people to subscribe, offering them something usually works best. Try to give them something free. It can be whatever you like such as an e-book, or a free report or free ad on your site. The better the things you will give them the more subscribers you will have.

It is always important to promote your newsletter. A good free way to advertise your newsletter is through your sig file or email signature. Mostly every email program allows you to add a signature file at the end of every email you send. It is usually a few lines long, so you have enough space to promote your Ezine.

By holding a contest on your website is another good way to gain subscribers. How? Well hold a contest and make it a requirement to be subscribed to your newsletter in order to participate in that contest. This usually works and gets you more signups.

Start visiting message boards and forums and begin posting on them. Write on forums you enjoy and after you make yourself credible other forum members will more than likely want to see what you have to offer. Before you post make sure you read the rules of that forum. Most forums permit you to ad a signature file when you post. This is a very valuable way through which you get traffic to your website.

A very common topic on forums is “ad swap” which brings us to the next way through which you will possibly get more subscribers to your Ezine. Swapping newsletter ads between publishers is a very common thing. You need to find a newsletter who’s audience will enjoy your Ezine. Then all you need to do is ask the publisher to swap newsletter ads and you will probably receive a positive answer.

Remember though that getting a big mailing list doesn’t happen over night. These are just a few tips and methods you can use to get you started in your endeavor. Remember to have good content in your newsletter and always plant your link wherever possible. Getting your link out there is very important because this will bring you a lot of subscribers.

Razvan Rovinaru is the owner of the <a rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=”http://work-from-home-on-line.blogspot.com”>Real Home Based Business Opportunity</a> Blog, where he gives you step by step guidance on how to start and develop a successful home based internet business.

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Ezine Marketing – What To Do And What Not To Do

June 26, 2010
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Ezine Marketing – What To Do And What Not To Do

Every day more and more people start working from home on line. An Ezine is something that a lot of people who work online have, or better said started. Many of them start writing an Ezine and then begin loosing readers or even worst never get off the ground because they don’t send newsletters on a regular basis to their readers.

Today I’m going to talk to you about what you should and shouldn’t add in your newsletter.

If you ever find yourself asking what to write next in your newsletter then it means you should start looking for some inspiration. You can browse the internet and see what people working in the same field as you are sending out. What articles they include and how do they advertise their business. Remember that your newsletter can be a very good way to advertise your business or to include information about different products you might be selling.

If you for whatever reasons can’t write the articles you can use free article websites such as www.ezinearticles.com where you can find the articles you need. It is a simple way of getting a good article, and you just have to tell the author than you plan to publish his article. This is a good thing in general since the author will most probably forward your newsletter since his article is featured in it.

Also always try to expand your mailing list. A good way to do this is to get your ads out there. So for example I write an article which I publish in a newsletter. I allow 4 ads per issue and I could charge for those ads, but if reaching a larger audience is what you are after then you should try exchanging ads with another newsletter owner. They get their ad on your newsletter and you get yours on theirs.

In your newsletter you should also add information about new members or about you. Also any new book release or any information that is related to the topic of your Ezine. Always remember to add in your newsletter information about your services and include your website’s URL. It would be wise to include in your issue unsubscribing instructions and to point out the benefits your readers get from your newsletter.

It isn’t that important how often you send your newsletter. What is important is that you make it on a regular basis. You can send your Ezine once a month, twice a month, weekly even if you want. The only thing you must look out for is keeping your readers interested in what you are writing.

From my experience here are some pointers to a successful newsletter: Use spell check, white space and do not overcrowd your newsletter. Only use ads that are important to the content of your Ezine, include unsubscribing information and make sure your readers can have some input in the way your Ezine looks.

These are just a part of the things that a newsletter should have and should follow. If you follow these steps you can be sure that in no time your newsletter will grow and start attracting more and more people. Getting a good customer base will ensure that you will have enough people to spread the word about your Ezine, and thus receive free advertising.

Razvan Rovinaru is the owner of the <a rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=”http://work-from-home-on-line.blogspot.com”>Work From Home On Line</a> Blog, where he gives you step by step guidance on how to start and develop a successful home based internet business.

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