Automate Your Business Article Distribution via Article Marketing Automation

April 5, 2011
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Article by Carol Palmatier

Running a business involves finding ways to have your systems and processes work for you, not against you. Often, you have to step back from your enterprise and look at ways to streamline your operations. Concerning your article marketing initiatives, the more time you can spend creating new content the better. Article marketing automation affords you this time.

What exactly is article marketing automation? In addition, how does it help you as an marketer? Is it the only thing to consider in a quality content distribution service? Let’s take these points one at a time:

What exactly is article marketing automation?

It is essentially article marketing on autopilot. In other words, the content submission service is piloting the flight and doing the work. You, upon finishing writing and submission can now enjoy the journey. The service distributes your content according to you pre-set schedule.

Think of sitting in a comfortable seat on an airplane. You’re watching a movie or listening to music. Maybe you’re doing some work on your laptop. Maybe you’re reading or having a nice conversation with someone next to you. The thing is, you’re doing a host of other activities except flying the plane. However, you’re still going to reach your destination as planned.

It’s the same with article marketing automation. Upon scheduling your content distribution in advance, you can then concentrate on other tasks. You’re embarking on an automated journey to build traffic to your website.

With the content distribution service doing the navigation, you do other work. However, your content is going to reach its destination as planned. As it does, you do content writing for future article marketing campaigns.

How does this help you as an article marketer?

This helps you because it helps you become more efficient. As an affiliate marketer, you probably promote products from different affiliate programs. Therefore, time-management is crucial to your success. You can easily fill up your week with diverse internet marketing activities.

Sometimes you can get that overwhelmed feeling thinking of all the things that need doing. You have e-mail campaigns to write, blog and social forum commenting to take care of. You no doubt have a website or blog of your own to maintain.

On top of that, you have classified ads, maybe a newsletter, and certainly more articles to write. Anything that frees up time to do other things is welcome. That’s exactly how article marketing automation helps you.

You don’t have to set aside hours each week to distribute your articles. You schedule distribution upfront for that latest set of quality content writing. There’s no need to login to a service everyday to see if your pieces are going out. A quality content distribution service handles the details so you have peace of mind.

Really, you don’t have to do anything more until you have a new batch of content to submit. Think of article marketing automation as setting the timer on your house lights before you leave for vacation. Like clockwork, those lights go on and off as you scheduled. Meanwhile, you’re somewhere else doing something else. Article marketing automation affords you this luxury as well.

Is it the only thing to consider in a quality content distribution service?

Automation is certainly a great feature. However, there are a few more things to consider along with it when choosing a service. One thing to look for is live content review. Having an expert editor look at your work ensures professional content writing reaches your readers.

Choose a service that offers unlimited submissions and distribution. Make sure they charge you one upfront fee for a subscription period. In addition, check that the distribution service has a huge publishers list. As a content producer, you want your content reaching a bevy of publications that target your niche audience.

A service that allows you to login from anywhere is also desirable. A service that requires you to download submission software limits you. You won’t have the ability to do submissions from anywhere. You’re beholden to the PC where the software resides.

A quality content distribution service also features ongoing exposure when new publishers enter the publishing arena. Consequently, the service gets your previously submitted articles to these new publishers. Your older submissions are always working for you when a service keeps current on new entrants to the publishing field.

Choose a service that offers the article marketing automation option. In addition, make sure they offer all those “extras” that help article campaigns. A quality content distribution service that offers the above is your best route to content distribution success.

About the Author

Carol Palmatier is a freelance consultant offering internet marketing advice to businesses and non-profits. She knows a good article marketing automation is the best way to build backlinks, traffic and expert status. Why does she use Content Crooner article distribution service? Because it works!

 

 

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5 Ways That Ezines Can Boost Your Profits

March 19, 2011
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Even Though you may have a fantastic website you will still have a lot of visitors that wont buy. Some people need to feel that they trust you before they make a purchase so a great way to build familiarity is to is to produce an Ezine.

Ezines are simply email newsletters that your readers subscribe to or “opt-in” because they are interested in the information you’re sharing. Now obviously you’ll need your ezine content to be related to content in your info products; that way they are an ideal message -to- market match for your business. And the most important feature is that your ezine is FREE! The reason for this is that most people who are searching online are looking for information and not to buy something. They may end up buying something but first people always look for the free information.

Effectively your ezine is bait! And the better the free content the bigger a juicier worm you have on the end of your line. By offering free content on the topic of your info product they will get on your mailing list, knowing that you contact them regularly and therefore you will have a better chance of selling to them.

This is also a great list building strategy. By building your list of people that are interested in your topic you’ll have years of future income opportunities. Over time you can introduce new products and services, and even promote other peoples products and services that you know they’ll be interested in. You actually find that your list will be the most important asset to your information marketing business (aside fro your sales letter)

5 Ways An Ezine Will Sell More Info Products And Make More Money.

1. Ezines make it possible for you to grow a lengthy mailing list that you can market to over and over again.

By offering a free ezine you will be able collect large amounts of contact information from current and prospective customers allowing you to be able to market to them more effectively than before.

2. Ezines are extremely effective at promoting your info products.

Instead of bragging about how great your products are (which is what most advertising tends to do) marketing via an ezine allows you to demonstrate how great your products are by sharing snippets of what you have on offer.

3. Ezines position you as an expert in your niche.

Being regarded as an expert in your niche has serious advantages, and an ezine is a perfect tool to do this for you. Customers and website visitors will be much more likely to turn to your products if they know you are regarded as an expert in your niche. Experts sell more, charge more and they get it.

4. Ezines are the perfect way to keep in touch with current and past customers as well as prospective customers on a regular basis.

Publishing an Ezine that automatically sent everyone to your mailing list will keep you on the radar screen of every past, present and future customers. It’s not your customers job to remember you’re still in business. Keep yourself in front of those customers so you are there when they’re ready to buy.

5. Ezines spread the word about your info products effortlessly

If you are writing a good quality ezine then your customers are going to want to pass it on to their friends and colleagues all over the world. Ezines can reach out to new readers at viral rates when you provide content that is worth passing on you don’t even need a website to get started (but it will help you build it faster)

Thanks for reading

 

Mark Paddock is a Professional Social Media Marketer & Consultant and owner of the Social Media POW Agency. The articles submitted are from his blog. He has developed a new social media marketing tool called Tweeteazy.com. Tweeteazy is designed for marketers to build Instant Lists, find new prospects, & Automate their activity in Facebook, Twitter & Linkedin. Its Free to use.

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5 Reasons Why the Timing of Your Marketing Email Impacts Your Sales

March 17, 2011
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When should you send your Ezine for optimal ROI?

 

It is a question that every business has to consider, but what is the answer?  According to the Ezine Editors and Publishers Association, NEPA, over the last three years companies have sent their Ezines and email marketing pieces on three main days of the week; Tuesday, Wednesday, and Thursday.  Tuesday was the most popular day of the week with 23.6% and Wednesday came in second with 22.7%.

 

What does this mean for your business?

 

Should you go against the grain and send your ezine out on a Monday or Friday?  Probably not, but consider your clientele first.  Business to business Ezines traditionally do not fare well on Monday because it is the primary meeting day for most executives and decision makers and Friday is ineffective because many people are simply on their way out the door.

 

If on the other hand, you’re marketing to consumers, then a Friday ezine has the potential to be effective because your readers would have the weekend to consider your information and offers.

 

Bottom line when considering the day of the week that your ezine goes out, consider your specific market and customers.  If your clients tend to purchase on Thursdays, then test sending your Ezine to them a day or two before.  It may prove to be the key to up selling or increasing sales on that day.

 

Time of the day is also an important consideration to sales.  Generally, for mailing to business recipients 11am to 3 pm tends to be the most receptive time.  An ezine received first thing in the morning may risk being deleted or over looked during the first morning rush and emails received at the end of the day are often ignored or put off until another day.

 

If, on the other hand, your know that your clients tend to put in full days and you know they eat lunch at their desks or they often conduct lunch meetings, than a ezine received right before lunch may have a good chance of being opened almost immediately.

 

Depending on the frequency of your ezine, you may also want to consider what day of the month you send your ezine on.  If your prospects and clients tend to make purchases at the end of the month, then a ezine received mid month is likely right on target to assist them with their buying decision.  Also be aware that your customer’s budget and budget constraints can impact not only their buying decision but ultimately their decision to open your email.

 

One last factor to consider is your competition.

 

When do they send their ezines?  Do you want your ezine to be in your prospect’s in-box with your competitors or is it better to stand out from the crowd?  That may be determined by your product and the volume of purchases.  If you’re marketing a high end augmented product, you might want to consider beating your competitors to the punch.  If however, you’re marketing a consumer good or service, then frequency of your message may be more important than standing alone in their in-box.

 

Patience, persistence, and testing are the keys to finding the best schedule for your ezine and optimal ROI.
Busy decision makers are generally focused on a handful of priorities at any given time and an unopened Ezine may not be indicative of anything more than the fact that your prospect was too busy to open it.  Continue to send your ezines, testing times, days of the week and even days of the month.

 

By testing not only your click through rates but determining who within each company is opening your ezine and when, you can modify your ezine schedule to impact your sales in the most optimal way.

 

Timing is everything, right?

 

When making a major buying decision it certainly is.  Contacting your clients and prospects with your ezine at the optimal time in their decision-making process is tricky at best, particularly when it comes to marketing high-end, augmented products.

 

Variables to Consider:

 

How many decision-makers must decide to purchase your product?  Coordinating all of the decision-makers to make a purchase is a feat in and of itself, but if all of the executives involved are receiving your ezine then you’re a step ahead of the game.

 

Are all the decision-makers aware of your products or services?  Make sure that your ezine is getting into the mailboxes of the key people involved in purchasing, if they’re not, involve your sales force in updating your mailing list so that you’re getting into the hands of the decision-makers each month.

 

Where is your ezine in the company’s business cycle?  Budgets generally run on a cycle, annual, quarterly etc.  Your ezine isn’t going to hit the right time during the budget cycle every time.  If you are able to factor budget cycles into your distribution schedule then that is a bonus (but it isn’t often a possibility).

 

What are your prospects’ priorities?  Let’s face it, everyone is busy and the simple fact of the matter is that your product or service may not be a priority to your prospect right now.

 

What you can do:

 

Patience.  No, we’re not suggesting that you merely sit back and wait for a sale.  However, once you’ve assessed all of the contributing variables, patience (combined with persistence and good tracking) will prove beneficial.

 

Persistence.  Continuing to send out a quality ezine at regular and predictable intervals will pay off.  Assuming that your ezine is reaching the executives required to make the purchasing decision, variables like budget and the buyer’s priorities will change.  Just make sure that you’re there when they do.

 

Tracking.  Perhaps the most important step that you can take is to carefully track your results.  With the right ezine system you can track when your ezine is opened, who reads it, when they read it and what they read.    This information will enable your business to not only optimize the information that you place in your ezine but also optimize when you send it for the best and most profitable results.

 

Discover a breakthrough autoresponder to build multiple mailing lists, send follow up messages, and manage everything in house. Check it out at: http://www.memberspeed.com/Email_Marketing_AutoResponder_List_Manager/Software.html

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7 Most Common Article Marketing Mistakes Made by New Marketers

March 16, 2011
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Although article marketing is one of the easiest traffic generation method to understand and implement, it can also be a total time waster if done incorrectly. That is because article directories will be rejecting the articles, and time that was spent writing and submitting the articles would have been wasted. Here are some of the most common mistakes that I have come across as a practitioner of article marketing.
One, the article title is too general. This is the first thing that the readers will see, and if they cannot determine if the article has exactly what they want to read, they will not click on the link and read the article. Besides, it is getting harder and harder to rank for general terms. So it’s definitely better to have something more specific in the article title. For example, instead of saying “Search engine optimization services”, choose something like “5 unique search engine optimization tips for new and advanced marketers.” The second title certainly sounds more appealing and communicates directly with new and advanced Internet marketers.
Second, the article title contains keywords that are too common. This is somewhat similar to the first mistake above, except that although the title has more specific details, it’s still too common. One such example is “Tips for Internet Marketing”. There is nothing wrong with such a title, except that these titles would have been chosen by several hundreds of article marketers already. And most article directories are setup to accept only unique article titles. So the article will most likely be rejected during submission.
Third, the article summary is too short. Some article marketers submit articles with summaries that are less than a hundred characters. A few established directories reject summaries that are less than a hundred characters. So it is a good idea to write at least three or four sentences for the article summary.
Fourth, the article summary is the first sentence of the article. This is the wrong thing to do as well. The summary should not be the first sentence of the article. Instead, it should capture the essence or the most interesting parts of the article to catch more eyeballs and entice the reader to finish reading the entire article.
Fifth, the article body contains too much self promotional material. Self promotional material means blatantly promoting the author’s own services, or including the URLs in the article body. For instance, the author writes about the features of his products and services without additional useful information. To avoid this mistake, try writing from a third party point of view. Write as if you are the reporter, and provide some useful information. Also avoid including URLs in the article body.
Sixth, more than two links are included in the article resource box. Most article marketers are not aware that a handful of established directories accept a maximum of two links only. So their articles will be declined outright. To get around this, rotate the resource boxes during submission, but all the time keeping the maximum number of links to two.
Seventh, the links do not contain anchor keywords. Part of the benefit of article marketing is that you will get better search engine rankings from your efforts. But if the wrong anchor texts are used in the links, your rankings will not improve. So instead of using a direct URL in your link, try to use texts that describe your products or services in the links.
If you can avoid the seven mistakes mentioned above, you will see tremendous success in your campaigns.

For affordable Article Distribution Service or Article Submission Services starting from , please visit our distribution site.

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