Posts Tagged ‘ Marketing ’

Dodge The Three Common Blunders That Article Writers Does And Speed Up Your Marketing Efforts!

April 26, 2011
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With modern telecommunications tech, the acceptance of information-based promotion is also rising high being certainly the oldest and most useful techniques so as to achieve aimed visitors to sites and converting them into buyers. This is why article writing, submission and distribution are also in limelight.

There are currently many resources that people can employ to build the process of submitting their articles more instantly as well effectively, but still they made some mistakes which consequently made them suffer. Lets take a look first at the common mistakes that some people make before posting their contents to article directories -

1. Perplexing the reason to promote the articles with the reason to compose them: In article writing, there are three important benefits that keep your focus towards advertising them – branding, lead generation and promotion.

But there is merely one purpose why you write an article, and that is to inform your audience. If the post is not centered on this major and most important purpose, it will fail to attain the three marketing advantages because no one will be keen in reading them.

2. Failing to maximize the promotional chances of article marketing: You may know by now that your articles can aid you generate additional links back to your site. But do you have any idea that you can get more visitors and much better search engine results from the same articles?

The best way to do this is to cite keywords at proper places without being unreasonable. Many of us also use anchor texts which is yet another beneficial step; however, some article submission sites out there do not have this function!

Moreover, you should remember that articles are not just about the backlinks to your web page. Good contents are also intended to be bought by publishers with a sizeable number of audiences and this way getting the capacity of leveraging other brands because of the quality of your work.

3. Posting content that does not benefit your readers: Not all article directories and directories are going to approve your content rapidly. Oftentimes, they have some hints and requirements on the articles that they are accepting. Therefore, if you post superfluous articles only for backlinks it is most likely not to be rewarding your wishes.

So these are the three mistakes that often content writers made while submitting their articles. Pay attention to them and you will be on your route.

Likewise, to raise your marketing possibility, you should endeavor to submit newer articles in mass. You can do it yourself or can use applications like The Best Spinner. This kind of software will help you making new articles thus saving lots of time as can be seen from consumer comments made by means of The Best Spinner Review(s). Sometime introductory initiatives like Best Spinner Bonus, etc., are also unveiled so as to reduce the investment.

In the synopsis, just produce the articles that site owners want if you wish your article advertising and marketing to work effectively. This also means you need to obey the standard rules, spell checks, etc., to generate a good post on your behalf.

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Automate Your Business Article Distribution via Article Marketing Automation

April 5, 2011
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Article by Carol Palmatier

Running a business involves finding ways to have your systems and processes work for you, not against you. Often, you have to step back from your enterprise and look at ways to streamline your operations. Concerning your article marketing initiatives, the more time you can spend creating new content the better. Article marketing automation affords you this time.

What exactly is article marketing automation? In addition, how does it help you as an marketer? Is it the only thing to consider in a quality content distribution service? Let’s take these points one at a time:

What exactly is article marketing automation?

It is essentially article marketing on autopilot. In other words, the content submission service is piloting the flight and doing the work. You, upon finishing writing and submission can now enjoy the journey. The service distributes your content according to you pre-set schedule.

Think of sitting in a comfortable seat on an airplane. You’re watching a movie or listening to music. Maybe you’re doing some work on your laptop. Maybe you’re reading or having a nice conversation with someone next to you. The thing is, you’re doing a host of other activities except flying the plane. However, you’re still going to reach your destination as planned.

It’s the same with article marketing automation. Upon scheduling your content distribution in advance, you can then concentrate on other tasks. You’re embarking on an automated journey to build traffic to your website.

With the content distribution service doing the navigation, you do other work. However, your content is going to reach its destination as planned. As it does, you do content writing for future article marketing campaigns.

How does this help you as an article marketer?

This helps you because it helps you become more efficient. As an affiliate marketer, you probably promote products from different affiliate programs. Therefore, time-management is crucial to your success. You can easily fill up your week with diverse internet marketing activities.

Sometimes you can get that overwhelmed feeling thinking of all the things that need doing. You have e-mail campaigns to write, blog and social forum commenting to take care of. You no doubt have a website or blog of your own to maintain.

On top of that, you have classified ads, maybe a newsletter, and certainly more articles to write. Anything that frees up time to do other things is welcome. That’s exactly how article marketing automation helps you.

You don’t have to set aside hours each week to distribute your articles. You schedule distribution upfront for that latest set of quality content writing. There’s no need to login to a service everyday to see if your pieces are going out. A quality content distribution service handles the details so you have peace of mind.

Really, you don’t have to do anything more until you have a new batch of content to submit. Think of article marketing automation as setting the timer on your house lights before you leave for vacation. Like clockwork, those lights go on and off as you scheduled. Meanwhile, you’re somewhere else doing something else. Article marketing automation affords you this luxury as well.

Is it the only thing to consider in a quality content distribution service?

Automation is certainly a great feature. However, there are a few more things to consider along with it when choosing a service. One thing to look for is live content review. Having an expert editor look at your work ensures professional content writing reaches your readers.

Choose a service that offers unlimited submissions and distribution. Make sure they charge you one upfront fee for a subscription period. In addition, check that the distribution service has a huge publishers list. As a content producer, you want your content reaching a bevy of publications that target your niche audience.

A service that allows you to login from anywhere is also desirable. A service that requires you to download submission software limits you. You won’t have the ability to do submissions from anywhere. You’re beholden to the PC where the software resides.

A quality content distribution service also features ongoing exposure when new publishers enter the publishing arena. Consequently, the service gets your previously submitted articles to these new publishers. Your older submissions are always working for you when a service keeps current on new entrants to the publishing field.

Choose a service that offers the article marketing automation option. In addition, make sure they offer all those “extras” that help article campaigns. A quality content distribution service that offers the above is your best route to content distribution success.

About the Author

Carol Palmatier is a freelance consultant offering internet marketing advice to businesses and non-profits. She knows a good article marketing automation is the best way to build backlinks, traffic and expert status. Why does she use Content Crooner article distribution service? Because it works!

 

 

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5 Reasons Why the Timing of Your Marketing Email Impacts Your Sales

March 17, 2011
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When should you send your Ezine for optimal ROI?

 

It is a question that every business has to consider, but what is the answer?  According to the Ezine Editors and Publishers Association, NEPA, over the last three years companies have sent their Ezines and email marketing pieces on three main days of the week; Tuesday, Wednesday, and Thursday.  Tuesday was the most popular day of the week with 23.6% and Wednesday came in second with 22.7%.

 

What does this mean for your business?

 

Should you go against the grain and send your ezine out on a Monday or Friday?  Probably not, but consider your clientele first.  Business to business Ezines traditionally do not fare well on Monday because it is the primary meeting day for most executives and decision makers and Friday is ineffective because many people are simply on their way out the door.

 

If on the other hand, you’re marketing to consumers, then a Friday ezine has the potential to be effective because your readers would have the weekend to consider your information and offers.

 

Bottom line when considering the day of the week that your ezine goes out, consider your specific market and customers.  If your clients tend to purchase on Thursdays, then test sending your Ezine to them a day or two before.  It may prove to be the key to up selling or increasing sales on that day.

 

Time of the day is also an important consideration to sales.  Generally, for mailing to business recipients 11am to 3 pm tends to be the most receptive time.  An ezine received first thing in the morning may risk being deleted or over looked during the first morning rush and emails received at the end of the day are often ignored or put off until another day.

 

If, on the other hand, your know that your clients tend to put in full days and you know they eat lunch at their desks or they often conduct lunch meetings, than a ezine received right before lunch may have a good chance of being opened almost immediately.

 

Depending on the frequency of your ezine, you may also want to consider what day of the month you send your ezine on.  If your prospects and clients tend to make purchases at the end of the month, then a ezine received mid month is likely right on target to assist them with their buying decision.  Also be aware that your customer’s budget and budget constraints can impact not only their buying decision but ultimately their decision to open your email.

 

One last factor to consider is your competition.

 

When do they send their ezines?  Do you want your ezine to be in your prospect’s in-box with your competitors or is it better to stand out from the crowd?  That may be determined by your product and the volume of purchases.  If you’re marketing a high end augmented product, you might want to consider beating your competitors to the punch.  If however, you’re marketing a consumer good or service, then frequency of your message may be more important than standing alone in their in-box.

 

Patience, persistence, and testing are the keys to finding the best schedule for your ezine and optimal ROI.
Busy decision makers are generally focused on a handful of priorities at any given time and an unopened Ezine may not be indicative of anything more than the fact that your prospect was too busy to open it.  Continue to send your ezines, testing times, days of the week and even days of the month.

 

By testing not only your click through rates but determining who within each company is opening your ezine and when, you can modify your ezine schedule to impact your sales in the most optimal way.

 

Timing is everything, right?

 

When making a major buying decision it certainly is.  Contacting your clients and prospects with your ezine at the optimal time in their decision-making process is tricky at best, particularly when it comes to marketing high-end, augmented products.

 

Variables to Consider:

 

How many decision-makers must decide to purchase your product?  Coordinating all of the decision-makers to make a purchase is a feat in and of itself, but if all of the executives involved are receiving your ezine then you’re a step ahead of the game.

 

Are all the decision-makers aware of your products or services?  Make sure that your ezine is getting into the mailboxes of the key people involved in purchasing, if they’re not, involve your sales force in updating your mailing list so that you’re getting into the hands of the decision-makers each month.

 

Where is your ezine in the company’s business cycle?  Budgets generally run on a cycle, annual, quarterly etc.  Your ezine isn’t going to hit the right time during the budget cycle every time.  If you are able to factor budget cycles into your distribution schedule then that is a bonus (but it isn’t often a possibility).

 

What are your prospects’ priorities?  Let’s face it, everyone is busy and the simple fact of the matter is that your product or service may not be a priority to your prospect right now.

 

What you can do:

 

Patience.  No, we’re not suggesting that you merely sit back and wait for a sale.  However, once you’ve assessed all of the contributing variables, patience (combined with persistence and good tracking) will prove beneficial.

 

Persistence.  Continuing to send out a quality ezine at regular and predictable intervals will pay off.  Assuming that your ezine is reaching the executives required to make the purchasing decision, variables like budget and the buyer’s priorities will change.  Just make sure that you’re there when they do.

 

Tracking.  Perhaps the most important step that you can take is to carefully track your results.  With the right ezine system you can track when your ezine is opened, who reads it, when they read it and what they read.    This information will enable your business to not only optimize the information that you place in your ezine but also optimize when you send it for the best and most profitable results.

 

Discover a breakthrough autoresponder to build multiple mailing lists, send follow up messages, and manage everything in house. Check it out at: http://www.memberspeed.com/Email_Marketing_AutoResponder_List_Manager/Software.html

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7 Most Common Article Marketing Mistakes Made by New Marketers

March 16, 2011
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Although article marketing is one of the easiest traffic generation method to understand and implement, it can also be a total time waster if done incorrectly. That is because article directories will be rejecting the articles, and time that was spent writing and submitting the articles would have been wasted. Here are some of the most common mistakes that I have come across as a practitioner of article marketing.
One, the article title is too general. This is the first thing that the readers will see, and if they cannot determine if the article has exactly what they want to read, they will not click on the link and read the article. Besides, it is getting harder and harder to rank for general terms. So it’s definitely better to have something more specific in the article title. For example, instead of saying “Search engine optimization services”, choose something like “5 unique search engine optimization tips for new and advanced marketers.” The second title certainly sounds more appealing and communicates directly with new and advanced Internet marketers.
Second, the article title contains keywords that are too common. This is somewhat similar to the first mistake above, except that although the title has more specific details, it’s still too common. One such example is “Tips for Internet Marketing”. There is nothing wrong with such a title, except that these titles would have been chosen by several hundreds of article marketers already. And most article directories are setup to accept only unique article titles. So the article will most likely be rejected during submission.
Third, the article summary is too short. Some article marketers submit articles with summaries that are less than a hundred characters. A few established directories reject summaries that are less than a hundred characters. So it is a good idea to write at least three or four sentences for the article summary.
Fourth, the article summary is the first sentence of the article. This is the wrong thing to do as well. The summary should not be the first sentence of the article. Instead, it should capture the essence or the most interesting parts of the article to catch more eyeballs and entice the reader to finish reading the entire article.
Fifth, the article body contains too much self promotional material. Self promotional material means blatantly promoting the author’s own services, or including the URLs in the article body. For instance, the author writes about the features of his products and services without additional useful information. To avoid this mistake, try writing from a third party point of view. Write as if you are the reporter, and provide some useful information. Also avoid including URLs in the article body.
Sixth, more than two links are included in the article resource box. Most article marketers are not aware that a handful of established directories accept a maximum of two links only. So their articles will be declined outright. To get around this, rotate the resource boxes during submission, but all the time keeping the maximum number of links to two.
Seventh, the links do not contain anchor keywords. Part of the benefit of article marketing is that you will get better search engine rankings from your efforts. But if the wrong anchor texts are used in the links, your rankings will not improve. So instead of using a direct URL in your link, try to use texts that describe your products or services in the links.
If you can avoid the seven mistakes mentioned above, you will see tremendous success in your campaigns.

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Why Article Marketing Is So Powerful

March 13, 2011
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You are going to use article marketing because it is powerful and it’s free. There is not a more cost effective way of driving traffic to your website than article marketing.


The great thing is it doesn’t matter what your product or service is. Article marketing works for all of them. It doesn’t matter if it’s digital, non digital or a service, it works for them all!


If you are just starting out in this industry, free marketing is the way to go. It’s not actually free because you have to invest your time. However, your time is probably the largest asset you have.


Search engine ranking will make or break your business. Search engines, not just Google but all of them, are now putting a premium on back links. Back links are other websites that link to your site. Reciprocal, or two way links, are not as valuable. As a matter of fact, Google algorithms currently put the most value on quality one way back links.


Who is linked to your site? The more links you have, the more important your site looks. Article marketing gives you those back links.


On site SEO (Search Engine Optimization) is ranked very low. Current testing has on site SEO running about 10 % of the overall ranking importance. So you can see it’s very important to have high quality back links. Today back links are how your business is built, and your SPR. (Search Page Rank)


Let’s look at PPC. (Pay Per Click) This will really show you the value of article marketing. There is a program called Adwords by Google. Yahoo has search marketing and MSN uses the term PPC advertising. They are all basically the same thing. You find keywords that people will use to search for products or services that are similar to yours and you purchase the keywords. When someone types in a search parameter or phrase looking for a natural search, your ad will appear near the top of the page. You only pay for the exposure if the person searching clicks on your ad


Sounds good, only pay if you get a click and traffic. Well a PPC campaign can work great and many internet marketing businesses use it successfully. It will bring you instant traffic and if you’re in a high search niche, lots of it.


BUT, there are enormous problems.


Seasoned or veteran internet marketers use paid marketing with success. They know how to constantly test and retest. You would have to determine your ROI very accurately. Accuracy is very important because Google adwords or any PPC can be very expensive.

You have to know your conversion rate or you will go broke! In addition you have no back links.


Article marketing is called organic marketing and it doesn’t have to cost you anything. Organic marketing is typically free. Article marketing is free.

You can write an article and submit it to 100 directories. Bang… you have 100 back links. Now if some of those directories have an RSS, (Real Simple Syndication), your article could go out to hundreds more sites.


So…. what would happen to your traffic if you wrote 100 articles? Some of the very successful internet marketers can have between 1,000 and 5,000 articles marketing for them every day. You can actually build your business with just article marketing.


Another great reason to start article marketing is articles will drive traffic to your website for years to come. Once the article is out there, it is out there. You will continue to get traffic from the article. You will be building residual income long after you stop writing the articles.


Of course you are going to want to use every marketing strategy and tool that you can. We will show many more strategies in our marketing eBooks.


Right now you should just concentrate on article marketing. We hope you are convinced of the benefits and how it adds profitability to your business. Master the art of article marketing and devote time to it each day. The long term results will be remarkable.

Jim Janowiak is a internet marketing business coach working with the Best Internet Business Builder. Check out the best article marketing guide.
Article Marketing Guide
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